President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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The Event
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Team Building Games

What is the purpose of team building games? The basic core concept behind team building is to enable people to contribute efficiently to group common objectives. The success of an organisation depends very much on the ability of its people to function as a whole, understand all others s skills as well as shortcomings, take an interest in every other s interests and bring the desired quality output together. Games can help in creating this synergy and this is the aim of these games.

Motivation is the fundamental ingredient for group development. Games are the best way of getting people motivated. Motivation begins at the early stages itself. A game, which is designed keeping in mind certain specific requirements of the group, gets them emotionally involved. They start to participate actively in the group and enjoy working together in it. This brings new levels of efficiency and helps in group productivity.

Games also help in group development. There are several games which enhance group communication and enhance group work. These games include role playing games, brainstorming games, imagination games, decision making games, problem solving games, sports related games, war games and many more.

Most of these games make people think differently. This enables them to use their unique thinking power. The interaction with different people often broadens their perspective and they get a feel of being a part of a bigger group. This ultimately helps them to accept suggestions and come up with brilliant solutions to various problems. The better they get at functioning as a team the better they are placed in an organisation and the more they are able to help in the growth and success of the organisation.

It is vital for any team to have members with different skills. Each member of the team should be able to use his/her skill to the best of their advantage. When a team is made up of good individuals with varied skills each one of them should be encouraged to bring out his/her potential. This encourages everyone to think creatively and proactively. People enjoy being told what to do and when they should do it.

It is essential for any team to have regular team building sessions. These sessions should be designed in a manner so that each and every member of the team enjoys the activity. The idea should be to enable all the team members to bring out their best potential and to find new ways to improve themselves. This promotes solidarity amongst the team members and leads to collective efforts.

Apart from games, regular training is important. People need to be trained so that the skills they gain are applicable in their daily lives. When team members understand the importance of the training they develop a sense of belongingness towards the team. It is therefore easier for them to follow instructions and work in unison.

A team needs to understand that the success or failure of a team depends upon how they treat each other. If they fail to treat each other with respect then they will lose the effectiveness of their efforts. Team building games are great for imparting such skills among people. So whether you are looking to create a team that performs well or are looking to make your team perform better remember team building games.

Apart from training, it is also important for team members to understand the difference between their tasks and the goals. For this, they need to understand what the team goals are and how they are going to achieve them. Sometimes there may be conflicts among the team members. This needs to be handled carefully so that the team members understand that they are supposed to work as a team and that they cannot individualize their work.

Always reward the members of the team when they have done well. Praise the team member who has made a good contribution to the team. This encourages the members to do more. When team members understand that they are appreciated their performance increases. This way, the team members work in harmony towards a common goal.

Remember, you need to select games that are right for the team building exercise that is to be conducted. Otherwise, the exercise will be a total waste of time. Make sure that the team building exercises are designed in a way that the team members can take full advantage of the exercise. The games should be chosen so that they are fun and engaging for everyone.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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